Major retailers and brands have driven $14 billion in revenue to Black-owned businesses since May 2020.
The group asks companies to reflect the Black community that makes up 15% of the U.S. population by dedicating 15% of their shelf space to Black-owned brands.
Prior to taking the pledge, many of the group's current partners had less than 3% of their shelf space dedicated to Black-owned brands.
Now all partners are committed to attaining their 15% pledge over a 10-year contract.
Fifteen Percent Pledge has committed to generating $1.4 trillion in wealth for Black entrepreneurs by 2030.
Persons:
Nordstrom, LaToya Williams Belfort, Sephora, Aurora James, George Floyd's, James, InStyle
Organizations:
Federal, CNBC, JUST Capital, Vogue
Locations:
Brooklyn, Black, U.S